Seller-owned demand
Copy the thinking. Not the post.Do not copy the post. Copy the thinking.
When you need ideas for sales content, it is tempting to look at the latest post from a competitor and make your version of it. That usually produces another generic post because you are copying an output instead of understanding why a buyer paid attention in the first place. This video shows how to study adjacent experts, the questions they teach around, and the resources buyers voluntarily seek out.
The work underneath the problem
Study the people who already earn buyer attention.
Look at adjacent experts who sell to your buyer, even if they do not sell what you sell. Notice the questions they teach around and the free resources people actually ask for. Then make your own version around the problem you solve.
Study what earns your buyer's voluntary attention.
Use the thinking to make a useful version for your own work.
AI4Sales demand work
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